About 25 years ago I was waiting for a delayed flight from London to New York in the Virgin Atlantic Upper Class Clubhouse. They were known for their “fun” preflight services including meals, drinks, massages, shoe shines and more. The adorable shoe shine boy came over and asked if I’d like my shoes shined. I stated that they were suede and couldn’t be shined. He said he could clean them for me. He was too sweet and cute to dismiss so I gave him my shoes to clean. Later as I was talking to Richard Branson, (The founder and CEO of Virgin Atlantic. He was in the Clubhouse going around to the JFK passengers apologizing for the multiple hour delay.) the shoe shine boy returned with my shoes beaming. He had proudly polished my suede shoes! Since Mr. Branson was still standing there there was nothing I could do but thank him for a great job. That flight cost me a round trip Upper Class ticket and a pair of suede shoes!